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805-720-9276

[email protected]

MacCog: I help humans.

MacCog: I help humans.

... your Digital Life Coach and Apple support guru

  • Your Digital Life
  • Your IT Department
  • Your Carbon Coach
  • Contact Justin
Remote Support

solve your carbon problem

Your home is your sanctuary. For almost 20 years I’ve been honored to be welcomed into hundreds of homes to help with Apple devices, backups, smart homes, wifi… all things tech.

Over the last several years, I increasingly get questions about and seek answers for two more key elements of our lives: energy and safety.

  • How do I protect myself from rising energy prices?
  • How do I protect my home from power outages and fires?
  • How do I reduce my negative impact on the climate?
  • Are electric cars affordable yet??
  • Can I install solar panels or a home battery without breaking the bank?
  • Is my natural gas stove really dangerous? What is the alternative?

You’re asking these questions because you want to protect your family and your investments from the growing effects of climate change: both natural and manmade… and I bet you also want to do your part to reduce carbon emissions and maybe even set an example for others. I know that’s my motivation, anyway.

Those ill effects of climate change are already upon us. The 20 year western “megadrought” is causing water shortages, weird weather, unprecedented fires, blackouts and rising energy costs across the board are creating stress and uncertainty that everyone is feeling on some level. But I don’t have you to remind you of that.

The solution to this dread comes down to two concepts: resiliency and decarbonization, and yes, we can do something about it!

Get started with a free Q&A call now
Me, working one of our events about how to make buildings safer and more efficient.
Me, working one of our events about how to make buildings safer and more efficient.

You could certainly tackle these questions yourself. Do the research. Identify your vulnerabilities. Make a plan. Find the vendors. Get the quotes. Manage the process, etc. Of course you could. But do you want to get a Google degree in climate adaptation? I’m guessing that as much as you want to be a part of the solution, you don’t have the time or expertise to do it right… yet.

“The solar marketplace felt very confusing. It was really difficult to know what all of my different options were and how empowered I was as a consumer in navigating those options.”

Canary media: ask these 10 questions if you want to get rooftop solar

That’s where I come in.

I’ve spent the last 10 years learning about, advocating for and implementing local climate solutions that can and do make an impact. I’ve turned my home into a solar & battery smarthome that uses very little energy through automation and efficiency, and doesn’t even notice when the power goes out. Through my volunteer work with the SLO Climate Coalition and my own careful investments, I’ve found good news: most of these solutions have multiple upsides. Batteries save you money, keep your power on and help reduce carbon emissions in multiple ways. In other words: there are ways to have your cake and eat it, too.

Yes, you can help the climate and keep your family protected from disaster at the same time.
I’ll help you.

Scott & Julia Starkey, San Luis Obispo

We were interested in reducing our electric bill and keeping our food cold when the power goes out, but we didn’t know where to start or who to hire. We already trusted Justin with our computer support so when he led us through the long and complicated process of investing in solar and battery backup for our home, we were delighted. He integrated our wishes, taught us what we needed to know to make the best decisions, and spared us from the gory details like price haggling with the vendors and rebate programs. His flat fee was probably less than the amount of money and time he saved us!

As your Carbon Coach, I can help you:

  • Navigate the world of solar, batteries, electrification and home efficiency
  • Audit your energy use, reduce it & save money
  • Run your home during blackouts
  • Reduce your carbon footprint, as low as zero
  • Become more resistant to natural & manmade disasters
  • Maximize your investment by haggling with vendors and acquiring all eligible subsidies for you
  • Empower others to do the same!

So just book a short, free call with me to answer your questions.
No pressure. Just answers.


a big movement in our little town

Want more of the good stuff? Here are some factoids to consider:

  • Electrifying a single-family home in California can reduce greenhouse gas emissions by 30% – 60% even with today’s grid, and will get better as the grid & refrigerants get cleaner. (source)
  • Your gas stove is polluting your home and maybe poisoning your family. Induction is way better. (source 1 and source 2)
  • Electric cars are not only cleaner over their lifecycle, but cheaper too! (source 1 and source 2)
  • more to come…
Get started with a free Q&A call now

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805-720-9276
[email protected]

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