Why should companies be open and honest with their customers? Will old media be able to adapt to a new world order in which the blog and the tweet are the most powerful tools? Are we ready for that new kind of democracy?
Besides the last question, you’ll find answers in this new book “What would google do?”
in fact, you might not have to read it if you check out Rob Long’s interview with author Jeff Jarvis right here:
Good stuff. Companies should take notice!