If you’re reading this, it’s because I know you to be either an iPhone owner, and iPhone desire-er, or an iPhone resist-er-soon-to-be-owner.
Beauty. Charm. Delight. Excitement. Ooh. Aah. Wow! Let me at it.
In the end the iPhone is like some glorious early-60s sports car. Not as practical, reliable, economical, sensible or roomy as a family saloon but oh, the joy. The jouissance as Roland Barthes liked to say. What it does, it does supremely well, that what it does not do seems laughably irrelevant.
The iPhone is a digital experience in the literal sense of the word. The user’s digits roam, stroke, tweak, tweeze, pinch, probe, slide, swipe and tap across the glass screen forging a relationship with the device that is like no other.
It’s so true. Ask anybody who has one. Or get one. Or just read this article by Stephen Fry: